To summarise the learning in the Research and Communication course. I will go through my assignment projects to review the knowledge and techniques used and conclude with the critical reflection. • Communication Audit As the first assignment, I implemented the Communication Audit to review my design job, a Facebook post about the sale…

Project Background Nespresso is a famous coffee product brand established in Switzerland in 1986. At first, their business provided the office coffee capsule and their patent coffee machine to run the Business-to-Business model. In 1988. Nespresso had shifted the strategy to Business-to-Customer by “Ultimate Coffee Experience” marketing direction (Khamis ,2012)…

Background The organic food global market has been growing in 2021 because people increase their health concerns due to COVID-19. This market is expected to increase 9.7% at a compound annual rate globally (The Business Research Company, 2021). In Hong Kong, the organic market also increases approximately 10% to $7.67 billion…

SUGGESTIONS FOR IMPROVEMENT According to the brand audit, HK JEBN has a unique brand image transmitting to the customers, such as logo, package, advertising, outdoor billboard. However, in the shopping experience and social media, there have the following suggestions: Integration HK JEBN Brand Belief into the Shopping Experience The investigator…

BRAND AUDIT — HK JEBN Brand Introduction In 1998, HK JEBN Limited established their first upper floor shop specialized in Bird’s Nest products in Hong Kong. In providing high-quality products at a lower price to customers, they determined to select the upper floor for their retail stores and became their future business…

Background According to the Report on Monthly Survey of Retail Sales January 2021 (Hong Kong Census and Statistics Department, 2021), the value of total retail sales in January 2021, provisionally estimated at $32.6 billion, decreased by 13.6% compared with the same month in 2020. However, the report shows that the value…

Background A communication audit is a comprehensive process to investigate and diagnose a client’s message whether it matches their internal perspectives and external perspectives for their intended audience with the appropriate methods, in order to implement a review of the Facebook promotion design project, which is about the client HKJEBN crossover…